Two-a-Day Group (Pty) Ltd.

History

Two-a-Day, previously named Elgin Fruit Packers Co-operative Limited, was incorporated as a primary agricultural co-operative in the Elgin district, Western Cape, South Africa on 19 June 1948 with 18 shareholders which makes it the oldest and longest established local co-operative.

A crop increase of 150% during the 1950’s resulted in some 550 000 cartons of fruit packed. This rapid growth continued and in 1976 we packed more than 1,5 million cartons, of which two thirds were exported which gave us an 8% share in the South African apple export crop.

The diversified activities of the co-operative necessitated a policy of forward integration, which resulted in the formation of various companies involved in activities flowing from the core business of the co-operative. The Group restructured itself in December 1993, and converted itself to an unlisted private company called Two-a-Day Group (Pty) Ltd.

The Group restructured itself in December 1993, and converted itself to an unlisted private company called Two-a-Day Group (Pty) Ltd.

TAD is one of the leading fruit growing, packing and marketing companies on the African continent comprising of more than 50 farms owned by the principle shareholders. Total area under fruit exceeds 3 300 hectares. Total production, including processing, equates to over 200 000 tonnes per annum.

The Group is currently exporting 5 200 000 cartons of apples and pears per year, and we also supply the local market with 2 900 000 cartons of apples and pears per annum.

The Group plays a leading role in the growing, marketing and technological fields and is widely recognized as having disciplined membership, committed to producing high quality fruit employing sound environmental, social and ethical practices..

Accreditation

BRC Global Standard

The BRC Global Standard for Food Safety is developed by food industry experts from retailers, manufacturers and food service organisations to ensure it is rigorous and detailed.

GLOBAL G.A.P

GLOBAL G.A.P. today is the world's leading farm assurance program, translating consumer requirements into Good Agricultural Practice in a rapidly growing list of countries – currently more than 125.

NOSA 4 STAR

NOSA provides occupational health, safety and environmental risk management services and solutions and is the exclusive provider of both the NOSA Five Star Grading System and SAMTRAC.

TESCO - NURTURE

Nurture was launched in 1992, to ensure Tesco delivers world class quality fruit and vegetables for our customers. It is an exclusive, independent quality standard that assures you, our customer, that Tesco fruit and vegetables are grown in an environmental and responsible way.

SEDEX - SMETA

Sedex Members Ethical Trade Audit (SMETA) is one of the most widely used ethical audit formats in the world.

WALMART - GFSI

Walmart has aligned with the Global Food Safety Initiative (GFSI) and requires all fresh produce suppliers who have a total annual revenue greater than $1 million to obtain certification against a GFSI-recognized scheme on an annual basis.

Value Chain

Two-a-Day has the benefit of owning a large part of the value chain, maximising the return to our growers.

  • Tru-Cape Fruit Marketing (Pty) Ltd is the Group’s sales and marketing arm, providing the expertise and marketing support in both the local and export markets.

  • Elgin Fruit Juices (Pty) Ltd produce apple and pear concentrates for leading brands of fruit juice, cider and baby food, both local and international.

  • APL Cartons (Pty) Ltd was founded to offset the high cost of packaging and has become a major player in the South African packaging industry.

  • Link Supply Chain Management (Pty) Ltd supplies global shipping, logistical and transport services.

  • Fruitmax Agri (Pty) Ltd (FMA) imports farming and factory equipment for the group and other clients.

  • Grabouw Skills Centre (Pty) Ltd (GSC) provides Seta accredited training courses for farm and factory workers in the group, but also for external clients.

  • Tru-Chem Holdings (Pty) Ltd (TCH) distributes agro chemicals for primary and secondary agriculture in the group and also to external clients.

  • Two-a-Day Education Trust (TET) - the vision of the trust is to provide financial assistance to children of PDI farm and factory workers who have the potential to study at tertiary level. We believe no child of a PID farm or factory worker in the group must not study as a result of a lack of fairness. The trust as a 51% shareholding in FMA, GSC abd TCH. Because of the strong role that TAD plays in the fruit industry in the Western Cape, the business has the potential to greatly impact the lives of its employees and surrounding communities.

Empowerment

TAD endeavours for all permanent farm workers in the Group to become shareholders in farms. With the number of permanent farmworkers in the Group being more-or-less 1 200, this is a tall order, but we are determined to do whatever is necessary to achieve this goal - especially since these farm workers are responsible for the wellbeing of 6 000 dependents in the region. To date, ± 979 permanent farmworkers have been empowered via land reform initiatives.

TAD and its growers support land reform because, if properly managed, it represents an opportunity to build wealth for the next generation. The local rural economy will be bolstered and the current levels of poverty can be reduced. Just over 25% of total TAD issued shares has been transferred to Previously Disadvantaged Individuals (PDIs) who are farmers. At replacement value, the value of the shares are estimated at R875 million.

Internal initiatives

Socio-economic

  • Free medicine
  • Full time occupational nurse
  • Doctor on site for at least 3 days a week
  • Full time social worker
  • Gym on site and Sport activities
  • Free WiFi
  • internet cafe
  • Matric training
  • Housing project for employees
  • Khaya Lam - community housing project
  • Cafeteria
  • Free Transportation

Training

  • 2016 – 2017: 52 learnerships (NQF level 3 & 4, packing and grading)
  • Learnership in Generic Management (NQF level 4)
  • Leadership Development of Middle and Senior Management
  • Training unemployed Matriculants, providing job opportunities
  • Helped 45 tertiary students with finances for studies during 2017

Empowerment Farms

    Klein Ezeljacht

  • Black shareholding: 100%
  • Beneficiaries: 4 (3 male, 1 female)
  • Total surface hectares: 871 ha
  • Established: 2008
  • Funding method: DRDLR, through PLAS
  • Amanzi

  • Black shareholding: 100%
  • Beneficiaries: 2 (2 male, 0 female)
  • Total surface hectares: 211.44 ha
  • Vacation Station

  • Black shareholding: 51%
  • Beneficiaries: 625
  • Total surface hectares: 91.57 ha
  • Lakeview

  • Black shareholding: 100%
  • Beneficiaries: 84 (49 male, 35 female)
  • Total surface hectares: 63.5 ha

    Elandsrivier

  • Black shareholding: 100%
  • Beneficiaries: 230 (131 male, 79 female)
  • Total surface hectares: 567.78 ha
  • Established: 2003
  • Funding method: Government grant
  • Loufontein

  • Black shareholding: 100%
  • Beneficiaries: 26 (12 male, 14 female)
  • Total surface hectares: 723.35 ha
  • Bellcro

  • Black shareholding: 55%
  • Beneficiaries: 11
  • Total surface hectares: 59.86 ha

Contact Us

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Opening Times

Mon - Thu 8:00 - 17:00, Fri 8:00 - 15:30